Recently, the creative industry has emerged as a new economic force in Indonesia. The creative sector contributes 7.5 percent or around 1,300 trillion to the domestic economy. This number places Indonesia in the top three in the world in terms of income related to the creative sector after the United States with its Hollywood and South Korea which has soared thanks to Hallyu.
There are various reasons why the creative industry is able to show positive performance amidst the "storms" that hit other business sectors. This includes the scope, ideas, and market share owned. For more details, see the following review.
Imagination and creativity make the creative industry an unlimited sector. This means that regardless of the type and material, everything can be turned into creative work. For example, several fashion brands use used goods as raw materials. Then there is also the use of unusual materials, such as cardboard, to make chairs that are sturdy enough to sit on.
The majority of creative workers choose to open their own business (self employed) or freelance. Well, that's where they get a lot of flexibility. First, they are free to create anywhere. As long as it's good and conducive to sparking their creativity, then it's fine.
Second, creative workers can choose when they work. It could be that some people have differences regarding the best time to work. As research in England states, most people's creative ideas flow between 10.00 and 11.30. More specifically, for designers their best moment is 10.16; architects 10.06, while for artists most inspiration appears at 11:46.
Apart from that, creative workers are also free to determine the price of their products. They don't have to be tied to market prices because they are the ones who create their own "market". This means that from the products that creative workers create, they can start new trends so they can freely determine prices according to the value of the goods.
To start pursuing a creative industry you don't have to start with a big idea. Even simple ideas can be transformed into enchanting works. For example, painting by taking inspiration from patterns from nature, such as the shape of clouds, rocks and leaves.
In fact, life experiences can be used as a source of inspiration in creating work. For example, how to change happy and sad memories into certain stories or characters.
From these various examples, what actually needs to be underlined is how to find inspiration. Many people sometimes don't realize these simple things. So the key is to continue to train sensitivity to things around you or also to apply various brainstorming techniques.
Not only domestically, Indonesia's creative industry also has markets abroad. Annual income even reaches tens of billions of US dollars.
The three creative subsectors that are Indonesia's mainstay are fashion with a contribution of 61.6 percent, crafts with a contribution of 30.95 percent, and culinary which contributes 6.76 percent.
It is important for you to know that the creative industry has a long-term relationship with technology. As progress in online games certainly requires the role of character designers so they can make the game more interesting. Then also in various films produced, sometimes an animator's touch is needed to make it more interesting.
How to Develop Creative Industry Opportunities
With its various "powers", the creative industry is an attractive career choice today. This power of course also requires proper processing. Because if not, existing opportunities will not be utilized optimally. For this reason, consider the following tips.
The creative industry has various types of jobs, roles, and specializations. Therefore, your first task is to find a niche. This is kind of your target or specialty. For example, if you think that your interest and strength is in the field of illustration, then choose what illustration style you will pursue. After that, immediately sharpen your skills there by continuing to practice or taking classes or training.
You might work on the same projects every day, like designing characters or something like that. When you do the same thing every day, you may feel stagnant. That's where your creativity level has the potential to decrease.
Therefore, try doing something out of the ordinary. This experience will challenge you to solve things in a different way. For example, try drawing directly on canvas or other media.
Opportunities in creative fields come from everywhere. It could come from colleagues, old clients, or even other people who know and like your work. That's why it's so important for creative workers to network.
The more people you know, the more people will know about your work. That means your chances of getting clients or customers are also wide open.
This means, no matter how long you have worked in a field, you will still learn, want to develop, and challenge yourself with things that spark creativity. You can do this by taking classes, studying more than just one creative field, and keeping updated on what is happening in your field.
As scientist Charles Darwin said, “it is not the strongest or the brightest who survive. But those who survive are those who can best adapt to change.”
This also applies to creative workers. Change will always come at any time, such as the recent pandemic. Everything demands changes starting from the type of goods, production methods, to the distribution of goods.
No matter how much talent you have, when you decide to work in the creative industry, you will probably encounter a lot of rejection. If you let the first "no" stop you from achieving a certain goal, then you won't get very far.
In short, working in the creative industry is not for those who give up easily. This is a field that demands high levels of perseverance and passion.
By applying the tips above, you are at least on the right track to taking full advantage of the advantages of the creative field. Besides that, don't forget to get third parties as input on what you have done so far. Their opinion is more or less important to know how well your product has been accepted.