Starting her studies in architecture, Shinta W Dhanuwardoyo, who had no educational background in technology, never expected that one day the internet would become her life's calling. The only reason why he decided to venture into this Industry is so simple; because he fell in love.
When the internet started to spread to Indonesia, Shinta knew that its existence would not stop there. Shinta has the intuition that one day, the internet will become a bigger part of human life. Capitalizing on passion and instinct, two elements which if pursued persistently have been proven to bring success, Shinta invited a programmer to build a web design company which she named Bubu.com. Twenty-five years later, Shinta has transformed into the most famous investor we have in this country.
In this article, Karena.id will explain the types of investors in the digital industry that you might need.
Angel Investors
As the name suggests, an Angel Investor is an investor with a big heart. Why is that, because he will accept an investment offer with the highest risk. He sent the funds he had to companies that were just starting out. Without any definite guarantee of success, an Angel Investor will usually involve himself quite deeply in the company. Business is not the only motive for him to choose an investment, but he must also have a special interest in the company and the people who build it.
Shinta Bubu chose this type when investing. He is looking for startup companies that have similar passions to his. Not only money, but he also hopes for a visionary breakthrough that will be enjoyed by the public. However, even though Angel Investors seem to be family-based, the agreements made are still inseparable from mathematical agreements and operational systems that must be adhered to by both parties, depending on mutual agreement.
Investor Incubator
Different from Angel Investors, Incubator Investors are institutions or companies that provide financial capital for various company business sectors. Not only does it provide financial capital, but the Investor Incubator also offers training facilities for those who need it. The goal is to be able to guide a company to achieve its goals. Usually, they will review companies that have great potential, but whose operational scale is still relatively low.
They will direct the company in terms of management so that it is better organized. Starting from operational management to financial management. This is done in the hope of avoiding losses and exceeding every challenge encountered. If the system is successfully created in harmony, profits can also be achieved more quickly and flow sustainably. Because the collaboration that is being established is a relationship between two companies, losses are usually predicted at the start so that Incubator Investors will avoid startup companies with high risks and look for companies that can already generate profits but have not yet developed.
Venture Capital
This is a type of investment that is similar to the Investor Incubator. The difference is, the funds invested in a company will later be converted into shares in that company. So, investors are not always institutions or companies such as incubator investors, but can be individuals. The process to get it is of course the same as the two previous types of investors; After receiving a business plan offer, the investor, who is a firm or individual, will investigate the company's entire business model, including the products or services provided, as well as the company's management and operational records.
It doesn't stop there, investors will also compare the information they have regarding the company and compare it with competitors. Then they will analyze what the strengths and weaknesses are. This kind of analysis process cannot be separated from the application requirements, because the amount of funds that will be provided is certainly not small. So decision making also needs to be done through a process of careful consideration.
Full of experience in the digital industry, Shinta Bubu said that she has now decided to invest in human resources, instead of investing in the products or services offered. For Shinta, changing times can affect the quality or demand for a product or service, but if we maintain the human resources that produce and manage them, we can continue to innovate and create something new. Together with these creators, Shinta continues to try to catch up with the progress of the times which continues to develop dynamically.
So, which investors do you need for your business?
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