Tips Memulai Bisnis Kreatif dan Inovatif bagi Pemula

Tips for Starting a Creative and Innovative Business for Beginners

Approaching the new year, maybe this is the right time for you to start a business. You can use the remaining days in 2022 to prepare the business you will run. For example, this can be done by starting to plan the type of business, market, partners and profits you are targeting.

Regarding the type of business itself, there are a number of business trends that are predicted to develop. As reported by Forbes , businesses that prioritize innovation and creativity are still the best choice, for example businesses that focus on sustainability and the use of technology. In Indonesia, several business people have started businesses that combine these two things, including those in the creative sector. There are fashion brands that promote sustainability and are slowly starting to succeed in bringing awareness to the importance of protecting the environment. There are also illustrators who opened their 'galleries' on the NFT platform and succeeded in going global. The ability to adapt to the times is the key to surviving and developing.

For those of you who are determined to start a business in the near future, here are some tips you can follow.

  • Starting from a Small Scale Business
  • As a beginner, you may have big dreams about the continuity of your business. However, to make this dream come true, you should start with a small business scale. Because apart from reducing initial capital expenditure, this will also help you freely explore creative and innovative ideas that most entrepreneurs have not yet considered. You can also be more flexible in making changes to adapt to ongoing trends.

    Once your business starts to show positive results, you can start planning to scale up your business. In this case, you really understand the opportunities and risks that could occur in the future.

  • Thinking "Against the Current"
  • In creative businesses, thinking differently or going against the grain can be a way to successfully attract public attention and interest. If everyone in your field does the same thing in the same way, you can go another route. Of course, this needs to be supported by market research and the right business model. From there you will find an approach that will differentiate from competitors and give your business unique value.

  • Know Your Market
  • You need to know that the market in every business field continues to change. Starting from habits to consumer preferences, they will change. Observing all of this is not easy, but you can solve this with market research and analysis. This will contribute to the initial design of your business innovation.

    On the one hand, opportunities will come and go. Therefore, take a good look at your audience and continue to look for gaps in the market to help shape and meet customer needs.

  • Create a comfortable work space
  • When you start to get busy with business, you will probably often sit staring at the monitor and phone all day. This has the potential to make you bored so that your creativity does not develop. Therefore, try to create a comfortable work space, which can stimulate your brain to continue thinking creatively. You can decorate your work space in such a way and give it dominant shades of blue or green which are believed to be good for brain function.

  • Try Collaborating
  • As the saying goes, "Alone we go faster, together we go further," collaboration in business is also needed. There are various benefits that you can get from this collaboration, such as being a way to learn from each other to explore creativity and also expand market reach. Apart from that, if there are business problems, you can discuss them together to find a way out.

  • Do not be discouraged
  • From all the tips above, one more thing you need to remember, not all ideas will work and be accepted by the public. In one study, it was stated that in at least 50 ideas for ten potential projects, only two of them actually succeeded. Therefore, don't be discouraged.

    Once you have a few ideas, consider each for feasibility, cost, potential risk, and opportunity for profit. If your efforts haven't been as successful as you hoped, take it as an opportunity to learn and improve on your journey to success.

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